Andrea DeHart
Executive Creative Director
under armour
Under Armour is an American sports and activewear company known for designing and manufacturing performance-oriented apparel, footwear, and accessories. In partnership with Gildan Activewear, we elevated their marketing efforts by highlighting technical attributes bridging the gap between style and functionality.
01
UA/gildan photoshoot
Under Armour's photographic imagery must adhere to the highest standards of athleticism and realism. We work closely with Gildan to capture authentic movement based on the function of each product sku for each season. The talent spans all age groups and activities reflect the true grit of the brand.
02
lookbook
The seasonal Lookbook created a curated presentation of the shoe and apparel line, demonstrating how different pieces can be styled together, helping to inspire customers, showcase the brand's aesthetic, and drive sales by presenting a cohesive and appealing visual narrative.
