Albertsons

Albertsons Companies is one of the largest retail companies in the United States, operating a diverse portfolio of grocery stores and drugstores. With the launch of the award-winning "Sincerely" campaign, we partnered in the development of digital, video and photographic assets.

photo + video art direction

The essence of the "Sincerely" campaign is to bring people together around the joys of food and to inspire wellbeing. It's neighborly and welcoming, not overcomplicated or staged. We provide imagery that spans lifestyle moments down to product-specific details. The how-to recipe videos further connect with the customer, engaging them in ways to inspire and educate.

email campaigns

In partnership with the Albertsons Marketing Ops and brand studio teams, we support the design, development and data & analytics efforts. Our best-in-class creative is versioned between 11 banners and hyperlocal store requests.

email playbook

The Albertsons Email Playbook provided a valuable resource guide to aid in streamlining the request process. This tool provided guidelines, content strategy, compliance considerations, timelines and a detailed template gallery for stakeholders.